Ai Marketing
& Search

1 

Get found in a changing search world

People aren’t only searching Google anymore.

They’re asking ChatGPT, Google AI and other AI search tools things like:

“Who’s the best local business for this?”
“Where can I find someone who does that in Perth?”
“Which business should I choose?”

Your website needs to make it really clear:

who you are, what you do, where you do it and why customers should choose you.

I can help make your online presence easier for both people and search engines to understand.

That can include:

• SEO

• AI search optimisation

• Google Business Profile

• website content

• FAQs

• local search

• reviews

• website structure

• content that answers the questions customers are actually searching for

The goal is simple:

Help the right customers find you.

2

Put the repetitive stuff on autopilot

There are probably marketing jobs in your business that you’re doing over and over again.

Following up enquiries.

Sending the same emails.

Reminding customers.

Asking for reviews.

Updating customer details.

Trying to remember who you need to contact next.

A lot of that can be automated.

I can help build simple systems that keep things moving in the background while you get on with running your business.

3

Marketing automation can help with:

Enquiries & Leads

Someone fills out a form or asks for a quote.

Instead of that enquiry sitting in your inbox until you have time, they can automatically receive a useful response and be added to your customer system.

Email Follow-Up

Set up emails that automatically go out when someone:

• makes an enquiry

• books an appointment

• downloads something

• becomes a customer

• hasn’t heard from you in a while

• needs a reminder

• is ready to be asked for a review

It means fewer opportunities get forgotten.

Customer Reviews

Happy customers are one of your best marketing tools.

I can help create a simple system that asks for reviews at the right time instead of relying on you remembering to do it.

Customer Management

Your enquiries and customers can be organised automatically.

That might include:

• new leads

• existing customers

• follow-ups

• reminders

• different services they’re interested in

• where the enquiry came from

So you’re not trying to keep everything in your head.

4

AI can make your marketing easier!

AI can help with a lot more than writing social media posts.

Used properly, it can help you work faster and make better marketing decisions.

I can help you use AI for things like:

Content Ideas

Work out what your customers are actually interested in and what questions they’re searching for.

Content Creation

Turn one good idea into useful content for your:

• website

• blog

• emails

• social media

• Google Business Profile

• FAQs

without everything sounding like AI wrote it.

Customer & Competitor Research

Use AI to help understand:

• what customers want

• what competitors are doing

• what people are searching for

• gaps in the market

• new opportunities

Marketing Reporting

Marketing reports shouldn’t need a degree to understand.

AI can help turn your numbers into useful answers:

What’s working?

Where are customers coming from?

What should we stop doing?

What should we do more of?

That’s the information that actually matters.

AI Chat & Customer Support

For some businesses, an AI assistant on the website can also make sense.

It can help answer common questions, guide customers to the right service or collect an enquiry when you’re not available.

But I don’t believe AI should replace good customer service.

The idea is to let technology handle the repetitive stuff, so you have more time for the conversations that actually need a human.

You probably don't need more software.

You need the right systems.

One of the biggest mistakes businesses can make with AI is signing up for every new tool they hear about.

More software doesn’t automatically mean better marketing.

Before I recommend anything, I look at:

What are you trying to achieve?

Where are you losing time?

Where are customers dropping off?

What could be automated?

What still needs a real person?

Then we work from there.

Could AI help your business?

Probably — but maybe not in the way you think.

It could be as simple as:

automatically following up enquiries

making it easier to get Google reviews

helping your website appear in AI searches

creating better customer emails

turning one piece of content into five

organising your leads

or simply:

giving you some of your time back.