Ongoing Marketing Management
Your marketing manager — without the full-time salary.
You started your business because you knew you could do something better.
You didn't start it because you wanted to spend your evenings planning social media posts, checking Google rankings or trying to work out why your website isn't generating enquiries.
But eventually, marketing becomes too important to ignore.
And too time-consuming to manage yourself.
That's where I come in.
Sandy Toes Collective can become your outsourced marketing partner, giving you ongoing marketing support without the cost and commitment of employing a full-time marketing manager.
1
You run the business. I'll keep the marketing moving.
Depending on what your business needs, ongoing marketing management can include:
Strategy
Keeping your marketing aligned with your business goals.
Customer Research
Continuing to understand what your customers want and how their needs change.
SEO
Identifying opportunities to improve your search visibility and attract relevant traffic.
Website
Keeping your website content, messaging and customer journey working effectively.
Content
Planning and creating purposeful content that supports your marketing goals.
Email & Automations
Helping you communicate with existing and potential customers.
Social Media
Managing purposeful social activity without making it the centre of your entire marketing strategy.
Campaigns
Planning promotions, launches and campaigns around your business objectives.
Reporting & Refinement
Looking at what's working, what's not and where we should focus next.
2
One person who understands the bigger picture.
One of the biggest advantages of working with an outsourced marketing manager is that you don't have to explain your business to a different person every time you need something done.
I get to know:
Your business.
Your customers.
Your goals.
Your challenges.
Your brand.
That means your marketing becomes more consistent, more strategic and much easier for you to manage.
3
Marketing shouldn't become another job.
You shouldn't have to spend Sunday night wondering:
"What am I going to post this week?"
Or:
"Should I be doing Google Ads?"
Or:
"Why isn't my website getting enquiries?"
Or:
"Do I actually need Instagram?"
You should be able to ask someone who understands your business:
"What should we be doing next?"
And get an answer.
4
Who is this for?
It's particularly suited to businesses that:
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Are growing beyond DIY marketing
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Don't have an internal marketing team
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Aren't ready for a full-time marketing manager
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Want one person coordinating their marketing
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Have tried doing everything themselves
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Need consistent marketing support
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Want to focus on running their business
A flexible marketing partner as your business grows.
You don't necessarily need to commit to a huge marketing package.
Your needs may change as your business grows.
That's why the approach is tailored around what your business actually needs, rather than selling you a list of services you may never use.
Your business has potential. Let's find it.